Social Media
Social Media is one of the fastest growing media forms today. With over 45 million worldwide on Twitter and over 400 million worldwide on Facebook, the impact is evident. To effectively, promote your business online in Social Media you need a foundation to follow and most importantly research will allow you the necessary tools. Below are some examples of items for businesses as well as parents of social media gurus at home.
Businesses / Parents
Do's for Social Media
- Make it informative, captivating, entertaining
- Be personable
- Follow through and consistent
- Stay visible
- Have a create and interesting profile
- Interact/Mingle with others (This helps get your message out about your business or an event)
- Establish yourself as an expert
- Parents – stay in tune to your children’s postings and “friends”
- Employees – watch what you post – you never know who is watching
- Employers – Join in – could help with company morale
- Choose your keyword carefully – helps with search engines
- Email your friends, customers, potential customers about your pages
- Use the opportunity to recognize accomplishments within the company
- Employers – Create a Social Media Policy for the workplace
Don't for Social Media
- Do commercials
- Be Mechanical
- Limit personal information (Do not note you are out of town)
- Post personal (private) pictures (The slip of a finger could post the picture or comment to be viewed by thousands!)
- Direct sales message (“click to buy”)
- Don’t just post about yourself, include interesting articles or information
- Employees – Don’t post negative information about your co-workers or employer – especially while you are at work!!!!
Guide Business to Business (B2B) Social Media Marketing
Twitter Lingo Quick Guide
Example of a Social Media Policy
Parent's Tips on Social Media
Newcastle Chamber of Commerce